Cambria Suites is an upscale all suites brand of Choice Hotels.  Like many hospitality brands, Choice Hotels relies on web-based reservation system and display ad campaigns which drives traffic to the reservations website.

Choice has also invested in a mobile reservation “WAP site” and hoped mobile display ads would perform as well relative to their online spend.

The Challenge

However, the reservation WAP site does not engage the consumer and differentiate the brand.  The mobile site is much more transactional – pick a city, select check-in/check-out dates and book a room.  The mobile reservation system works well enough, but conversions on Cambria’s click-through traffic were very low.

The challenge was to increase the conversion of mobile banner ad clicks to hotel room reservations.

Cielo’s Solution

To increase conversion Cielo created a highly engaging mobile landing site in front of the reservation system.  The mobile site quickly delivers information about each hotel’s neighborhood.  Cielo acquired dining and entertainment content that provides the greatest relevancy and therefore value to the mobile consumer.

To access the mobile site, text cambria  to 77982

The site also provides a photo tour showcasing the brand’s unique amenities.  Each photo can be sent to a friend via text message with a personalized message.  This viral feature, delivered by CieloMessage^™ makes the site a true organic lead generator.

Every page provides easy one-click access to Choice Hotel’s reservation WAP site.  Cielo’s rich media and content utility positively influences room reservations – increasing campaign performance over click-to-reservation only.