Through our partnership with Zubi Advertising, Cielo created a Spanish-language, rich-media mobile internet site for Ford Motor Company.

The mobile site allows Ford to engage the Latino audience around SYNC®, a voice interface system in many new Ford, Lincoln and Mercury vehicle.  Unlike other competitive voice-activated systems, SYNC’s ability to understand various Spanish accents is essential for the US Hispanic Market.

To view the mobile site, text sync to 77982

Mobile Video on All Handsets

Zubi produced video segments that highlight each aspect of the SYNC product.  Cielo mobilized these assets and streams them to consumers from the mobile site.  The mobile site also offers branded content downloads for consumers that do not have video enabled handset.

Cielo’s mobile ad platform identifies each consumer’s mobile handset model and dynamically tailors the mobile site uniquely for each consumer.  This ensures the SYNC ad campaign provides an optimal engagement experience for every mobile consumer.

Wide Audience Reach

Cielo’s platform enables Ford to reach a much larger Hispanic audience, targeting all handset types on all wireless carriers by streaming video directly to feature phones - as well as smartphones.  The site is richer than typical mobile sites as well - which increases engagement and improves conversion.