Cielo partners with Third Screen Media to extend the latter's mobile-marketing services
2008-08-04 15:43
Cielo Mobile and Third Screen Media have announced a partnership to extend Third Screen’s mobile marketing capabilities. Acquired by AOL in 2007, Third Screen Media provides Platform-A’s mobile ad-serving platform and network. Cielo partners closely with Third Screen, extending the firm’s mobile capabilities beyond banner ads and media inventory. Cielo’s services include: campaign ideation and strategy; Mobile WAP sites with video, text messaging for alerts, contests, coupons, promotions, and discovery of a client’s mobile presence (through short codes and key words in traditional media); and downloadable applets.
“By working with Cielo, Third Screen Media, has become a single-source supplier for mobile marketing,” says Cielo CEO Dean Macri. “Third Screen enables their clients to create, build, execute and measure holistic marketing campaigns with mobile serving an essential role.”
Third Screen Media provides mobile solutions that link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 100 premium publishers representing 200+ sites. Customers and partners, including many of the world’s largest marketers, agencies and media companies, rely on Third Screen Media’s products and services to manage and optimize their mobile advertising campaigns.
“By working with Cielo, Third Screen Media, has become a single-source supplier for mobile marketing,” says Cielo CEO Dean Macri. “Third Screen enables their clients to create, build, execute and measure holistic marketing campaigns with mobile serving an essential role.”
Third Screen Media provides mobile solutions that link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 100 premium publishers representing 200+ sites. Customers and partners, including many of the world’s largest marketers, agencies and media companies, rely on Third Screen Media’s products and services to manage and optimize their mobile advertising campaigns.
