Cielo distributes mobile banking apps across all consumer touch points
THE CHALLENGE
TD Bank wanted two things: more downloads of their leading mobile banking application, and a simple method for distributing applications to different devices – iPhone, Android and Blackberry! TD Bank uses a 360° strategy promoting the bank's convenience in television ads, print, outdoor and across key online publishers.
SOLUTION
Cielo implemented a solution that allows consumer's to download the mobile banking application directly to their mobile device without clicking through to the various smartphone app stores.
TD Bank benefits by reaching a larger, more targeted audience across every consumer touch point - including Television, in-branch signage, ATM machines and online interative ads. The online ads distribute multiple applications – iPhone, Android and Blackberry – from the same ad unit. And Cielo’s ad unit eliminates the clickthrough to the online app store. The engagement is handled entirely within the ad; simplifying the download to a single click. This increases conversion rates and the campaign overall performance.
CLICK TO VIEW THE TELEVISION ADS
TRY THE ONLINE DISPLAY ADS
The online ads distribute multiple applications – iPhone, Android and Blackberry – from the same ad unit. The engagement is handled entirely within the interactive ad; simplifying the download to a single click. Ad sizes included: 728x90 300x250 and 300x600 Try it! Enter your mobile number!
VIEW THE SOLUTION APPLIED TO TD BANK'S WEBSITE
Cielo's solution moves the online engagement - for both display ads and tdbank.com - immediately to the consumer's mobile device; eliminating the need to navigate across complex online app stores and syncrhonizing devices and PCs. Simplifying the app distribution has increased TD Bank's campaign performance across every consumer touch point.
RESULTS
Allowing consumers to download the mobile banking app directly to their device has increased downloads by almost 22% since Cielo's solution was implemented. Also, the bank has been able to extend their reach; offering downloads across every channel in which they engage the consumer - including in their branch and their award winning television ads.
