By Pablo Luna on November 17th, 2014 The New Kid on the Block: Omnichannel Marketing

Move over multichannel marketing. Omnichannel marketing focuses on how and when your customers want to contact you.  Understanding preferred communication channels allows companies to develop customized engagement strategies and promote long-term customer relationships.

In Taking Cues From the Customer: “Omnichannel” and the Drive For Audience Engagement, we see some valuable information about audience engagement, why it is important and how you can get it for yourself. In this whitepaper, Winterberry Group shows us contributions from the Interactive Advertising Bureau and some of the most respected companies in the data-driven marketing and media world—including Cardlytics, CBS Interactive, Conde Nast, Gap, Global Hotel Alliance, MDC Partners, MediaShift, nFusion, Pandora Media, Points, PopSugar, SPLICE Software, UM, Volkswagen of America and many others.

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